Who it's for
A barber's post and a medspa's post should never sound the same. Pick your trade at sign-up and your content changes with it.
You have chairs to fill and a team to promote. Your drop leans on transformation reveals, artist spotlights and new-client offers, and every stylist you add gets posts written about them by name.
You're the brand. Your drop keeps a steady voice going out while you're behind the chair, and the rebook scripts quietly bring your regulars back on schedule.
Fades, line-ups and walk-in energy. Short, punchy captions and weekly hero-cut posts made for Instagram and Facebook.
Your work is the content. We write around sets, shapes, designs and fill schedules, and the image maker builds promo cards in your studio's colors.
Retention lives and dies on the fill cycle. Your playbooks and posts are built around keeping that rhythm and educating new clients before they book.
Trust first, treatment second. Myth-busters, treatment explainers and calm, clinical-but-warm copy that answers the nervous questions before the consult.